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Animatic - (1/12/15)
Feedback - (4/12/15)
Above is the animatic for our music video. After Josh had fully completed drawing the storyboard, I began to take photos of each individual shot so that I could lay them over the top of our song “Did You Miss Me?”. The benefit of this is that it will allow us to judge whether the number of shots we have drawn will fit into the 3:17 time frame of the song and not look out of place. As it happens, whilst I was constructing the animatic I noticed that there was more pauses in between the first couple of verses then we had anticipated. I therefore had to add another three frames which again Josh Calver drew to fill in the gaps we would inevitably have if we only used our original shots. These shots can be seen at 0:16, 0:23 and 0:36. I also had to remove a couple of shots as well towards the end of the animatic as when I was piecing all of them together, I realised that we originally wanted to included too many shots within a short period of time. The end result would of been very rushed and look unprofessional as a consequence. In reference to the storyboard, the shots that I decided to remove where frames 37 and 46. This is a great example of why an animatic needs to be constructed during pre-production because if not we wouldn't be able to fully organise days for filming due to the fact that we couldn't be 100% sure that our video will work. I edited the animatic entirely on my MacBook using iMovie.
After completing the animatic we then had to gather audience feedback in order to see how our target audience would react to the ideas presented in front of them. We therefore constructed interviews including a range of questions from first impressions to things we could improve, that we then asked to a male (Corie Farrow) and female (Denva Bucke) within our target age group. These qualitative questions were devised by Josh, Mohsin and I and then asked by myself, with Rob Atkinson filming the interviews. From observing the data fed back to us by our interviewee’s, we have induced that our dancing needs to be well choreographed in order to be effective as well as being “jazzy” to match the upbeat feel of the song that is familiar with the pop genre. Both Corie and Denva said that they liked the idea of us using the same characters as we did in the preliminary task as it provided the audience with familiarity (uses & gratifications theory: personal identity & relationships). However when asked for improvements that we could make, Corie did state that there wasn’t enough movement in the stills, especially during the long shots which we all agreed on. We could rectify this by alternating the positions the characters are in to create a dancing effect within the animatic. This would decrease the sustained periods of motionless frames and result in a more enjoyable video. I edited the feedback video on my MacBook again using the software iMovie.