ADVANCED
PORTFOLIO
PRODUCTION
Magazine Advertisement - (4/1/16)
Constucted Draft
Feedback
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Final Magazine Advertisement
To gather feedback from our target audience about the design of our magazine advertisement, we decided to construct a quick and simple questionnaire which we handed out to 9 males and 9 females. This would allow us to gather qualitative feedback which we could then use to make improvements for our final design. The questions included what they liked and subsequently disliked about our product, with the reasoning behind their opinions. As a whole the feedback was pretty positive with the majority of people stating that the image of the band was very aesthetically pleasing as well as being conventional to the genre. We also discovered that our audience thought that our magazine advert was simplistic whilst looking very professional. This is something that we had hoped to replicate as we highlighted it as a convention when analysing previous advertisements. However there was one improvement that was a recurring issue amongst many of the people that we asked and that was that the top half of the advert was too bland and that it needed more colour. We will now have to go back as a group and discuss ideas on how to rectify this in order for it to appeal to a mass audience.
To the left is my groups final magazine advertisement design. This was completely edited by myself using a photo editing software that I purchased for my MacBook called Affinity Photo. As you can see I have managed to almost exactly replicate our draft in order to produce a professional looking advert which you could quite possibly see in any modern day magazine that shares a similar target audience as our artist. Comparatively to our initial design as seen above, it is very similar in terms of typography and camerawork. The reason for this is because our audience feedback highlighted the two elements as a strong point. The camerawork includes a mid-shot which is conventional of pop boy bands magazine adverts such as Maroon 5. This is because it highlights them as a cohesive group, showing their individual costumes which relate to their different personalities, allowing the audience to relate and form relationships with them (uses & gratifications theory: personal identity & relationships). We also included an image of the front cover of our digipak as well. Not only does this promote the artists album, but it also synergises the texts together so that the advert promotes the digipak and vice versa. The typography is san serif and in uppercase which is simplistic yet aesthetically pleasing for our audience. However in response to our audiences feedback about the fact that our advertisement was too bland and colourless, we decided to add the same lip-print symbol at the top right of the page as we did on the note in the video. Not only does this create a more vibrant magazine advert making it more eye-catching for the audience, but it also creates synergy between the other texts. Therefore the audience recognises the familiarity and consequently relates the texts together as one product.