To the left is my groups final digipak design. This was completely edited by myself using a photo editing software that I purchased for my MacBook called Affinity Photo. As you can see I have managed to almost exactly replicate our draft in order to produce a professional looking digipak. The first three sides of our final digipak are exactly the same as our previous design which is because we had no doubts about whether they were going to appeal to our target audience or not as they are very conventional for the pop genre. The front features four close ups of the artist’s, camerawork which is commonly used within the pop genre, for example on Ed Sheeran’s and Ushers digipak. This is because it highlights the artists as the star’s and portrays them as being extraordinary to the audience (Dyer’s ‘star’ theory & ‘extraordinary’ paradox). The inside left features a little information about the formation of the band as it allows the audience to find out a some details about the groups life, which increases their likability as it makes the audience feel part of their life as if they actually new them (Dyer’s ‘ordinary’ paradox). The inside right side features a black CD which is seen on other digipaks such as Bruno Mars’ and Justin Bieber's which along with the white san serif typography is very conventional. This is because the simplicity attracts the audience as its aesthetically pleasing, along with the symbols which are elements of the artists iconography and therefore their ‘star’ image. However in response to our audiences feedback about the the back cover of our digipak we have incorporated our fifth draft into our final design as it was the one that they liked the most. This is the one with the lip print at the top right corner. This makes the back side a lot more vibrant whilst also creating synergy as the audience recognises the familiarity of that and the other two texts (magazine advertisement & music video) and consequently relates the texts together as one product.