As a group we constructed a questionnaire consisting of 6 questions and handed it out to 20 members of the sixth form, 10 males and 10 females. The reason for this is because the pop genre is non-gender specific so therefore our audience research should incorporate an even amount of both sexes. We only asked sixth from students because we knew that the pop genre specifically attracts younger people, especially adolescence so therefore it would be pointless asking an older generation as our video wouldn’t need to appeal to them. From the quantitative and qualitative data we collected, we discovered that the majority of people with liked or didn’t mind Olly Murs, suggesting that our video will generally be well perceived as people enjoy his music. We asked a question about the most important element in a music video because it allows us to see what our target audience likes to see in a pop music video. From the responses we collected we can see that our target audience thinks that the mine-en-scene of the video is very important. The mis-en-scene of a pop video is also something I have noticed in the music videos I have analysed as being a crucial part in the success of the video. We finally asked them what is their favourite music video and why as we wanted to know the sorts of themes and events they like to see, the majority of which said that they like the fun, enjoyable atmosphere that the video creates, which is a genre convention.